Logon Ad Agency Info & Instructions

Submit Ad Copy HERE

From the Publisher: I have been asked many questions as to how things work with solo ads. This site is an ongoing attempt to educate. Check back often.

What is a solo ad? A solo ad is a stand-alone (no other ads or articles) promotion that is sent to opt-in readers by a company or publisher of an ezine or newsletter. It may be within the newsletter or ezine or sent out by itself, which is how LOGON Ad Agency runs the promotion. It may be submitted using an online form (no contact with publisher or company) or by the publisher requesting the information (ad copy) which is how we choose to do it as it’s more personal and there’s little chance for mistakes. A solo advertisement is the best way to promote your business, product or service.

A solo ad should (must) create interest (subject line), state a benefit (ad copy), give a deadline to act on your offer (a free gift or advice is good), supply contact info - (your name, email address and/or phone number). It should be short and precise. The URL you are sending your potential customer to will give all the info necessary – your solo is the teaser, the action creator, the reason for the reader to go to your web site. Don’t overwhelm the reader with info in your solo – get them to your web site.

Remember – sending a solo once or twice won’t get the results you want. You must earn the potential customer’s respect and their “need” for your offer, be it a product or service. Would you buy or join a program without knowing who is in charge or what you are going to receive for your money? You need to find a source to send your solo-ads through and stick with them. The normal response time for a reader to click that link is from 4 to 7 times. They must become familiar with your name and offer – advertising does that…

How long can a solo ad be? That depends on the publisher that is running the ad. The advertiser goes by their instructions. With LOGON your promotion can be as long as needed and is in text only (saves money as HTML runs are more expensive). We do advise that your promo not be too long as the reader may become bored. We will help you with ad content if needed and.within reason.

How many read your promotion? This is hard for me to answer. There is no way for a publisher of your promotion to know how many will open the email with your solo in it. There are a wide range of reasons, like –

A powerful to-the-point subject line (something that YOU might respond to) can make the world of difference. Too many times a subject line is used too often (too many advertisers use the same ones) and the reader has already read it. We request different subject lines for each run even if the ad copy is the same. You need to be creative with your promo. Use your own words and give the reader your contact info. The subject line is the first ‘attention-getter!’ Make it good!

Although we have very few ‘bounce’s, some subscribers change their email, delete it or requested we use another email address and this makes things impossible for us to track.

Another thing we often see that affects response time is that some may not read your email for a week or even longer (on vacation or busy).

Although publishers clean their lists often, bounces happen continually. When a publisher or company says your promotion will go to X amount of readers, it is usually an educated guess. You should know and trust those you are dealing with in this regard. You can also use a tracker on your URL. That will tell you how many open and/or receive your promotions.

Those in sales know and realize it is subject to the ‘law of large numbers’. This applies to everybody attempting to sell online, like you.

The process for sending a solo promotion with our Ad Agency:

When we get an email from someone wanting to purchase a solo (or classified ad within our newsletter) we will send them to this web site – the one you are now reading, advise them to read it and email us with any further questions or concerns (which is where we get the content for this site). When the potential advertiser and a member of our staff are comfortable with how things work, our customer will go to PayPal and send the required and agreed upon amount. They will send us their ad copy, subject line and any instructions they choose to include.

I will then send them the run date(s) for their solo(s). When the solo runs, I will send them a copy of the actual promo as it went to the readers. We have 4 lists receiving our customer’s promos so the time it takes to complete runs varies – from 2 to 4 days – depending on how many solos are purchased and if a weekend is involved (we don’t send on Sundays unless the advertiser asks).

For another fee, your promotion can be online for all LOGON readers to see – like this. We created this dynamic feature so that our LOGON newsletter readers who don’t receive solo ads – ones who have opted out of that feature – can then see your ad online. Our LOGON newsletter readers also like the LOGON Business News that we run twice a month. So, your solo promotion can be sent to our lists and be online for all our subscribers to read.

Things NOT to do when building a relationship with a publisher:

Publishers are very busy people. They are helpful and love hearing from their customers and readers. That said – please don’t ask them to write your ads for you unless you are willing to pay the extra fee for them to do so. There are other services for that so ask the publisher to send you the info on who can prepare custom ads for you. If the publisher creates ads they will let you know and charge you accordingly.

If you are a complete newbie (and we love them, also) let the publisher know. They will help you get the information you need, like: how to cut & paste your ad copy – how to create a subject line – what to expect for your purchase. However, with that said, when your run has finished and you are not happy with the results – DON’T run to PayPal and request a refund. If you do that, after the publisher has done all possible to help you and run your solo(s), you will probably get banned by many other publishers as all publishers know other publishers and believe it or not, there are some folks who do just that – get the services and demand refunds. That is NOT a good thing to do. We publishers will sometimes give a complimentary run or two for a customer who state they received not “one sale” so it’s not necessary (nor professionally responsible on your part) to hold the publisher responsible for a “no result” ad campaign. It is no one’s fault – it happens. That’s marketing and advertising in the real world and online world! The key is to be consistent in your ad campaign, do your homework, be resourceful and treat others as you want to be treated.

---------------------- A Customer Comment ----------------------

Thanks Bobbette,

I'm sorry for e-mailing you so much. I'm pretty new to ezine advertising.

And from what i was told, it was the fastest way to see results for your biz.

And the only reason why i was emailing you back was because i didn't

receive one sale as of yet. But the website that you just sent me really help me out a lot.

By the way, the presentation on the site is very professional. I really like it.

Well like i said again I'm kinda new, so i apologize for so many bothersome

emails :-). And one last thing, you never have to worry about me requesting

a refund. Taking risks is part of investing, your not always going to get the

results you hoped for. You must simply try again.

Well thank you so much Bobbette.

This really educated me.

Thanks Mike